The reviewer has not reviewed other businesses.No elaboration or comment about the reviewer’s experience when prompted.Reviewer has authored other suspicious reviews.Your customer database doesn’t match up with the reviewer details.Here are some examples of common ways to detect if a google review is reliable. For example, the customer profile might not match your records because it was purchased for someone else as a gift or paid with another form of payment. Unfortunately, some unreliable reviews are more difficult to detect than others. In fact, a recent study by Bright Local indicates over 82% of consumers base their purchase decision on what they see when searching online and so your review will be seen by potential customers before anything else. With the rise of Google reviews, it’s important to ensure accuracy. Google may take down any content which has been flagged under Google policies if necessary for compliance with company obligations but also legal duty as well. Reviews are automatically processed so that they can remove inappropriate content like fake reviews or spam. Google’s automated systems use hundreds of cues to detect unreliable reviews, such as a shift in review patterns on a business and implausible reviewer behavior. Frequently asked questions : Are Google reviews reliable?.
What to do if you suspect an unreliable review.Promoting reliable reviews will help your business.Customers are paying attention to how you respond.
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